A Behavioral Learning Theory Public Health Promotion and Education Campaign Plan for COVID-19

The article includes a COVID-19 public health promotion and education campaign plan to prompt change by applying major behavioral change principles and procedures. Best practices research to motivate, support, and sustain health behavior change includes the application of Behavioral Learning Theory when educating the public regarding COVID-19 health challenges. Topics evaluated include: (1) Behavioral Learning Theory, (2) 6-month timeline for accomplishing three COVID-19 public health communication objectives, and (3) SWOT analysis.


Introduction
Public health can be improved through better communication that can involve digital social media tools, social marketing, and innovative communication strategies to find more and new creative methods to encourage lasting behavioral changes resulting in improved health (Giovanelli, et al., 2020;LaMorte, 2016;Simpson, 2015). Stakeholders and cooperating partnerships such as holistic natural medicine practitioners, providers, and auxiliary healthcare services can aid in a media and public relations COVID-19 health campaign by supporting the holistic healing agenda and collaborating with educational efforts. Furthermore, program evaluation can be measured with the aid of cooperating partnerships.

Behavioral Learning Theory Applied
A COVID-19 health promotion and education campaign can address three challenges concerning public health such as:

Globalize your Research
national K12 and university school systems (Giovanelli, et al., 2020;LaMorte, 2016;Simpson, 2015). Finally, a media campaign can be developed as an extension for medical practitioners, providers, and clients in those domains.

6-month Timeline for Accomplishing Three COVID-19 Public Health Communication Objectives
A COVID-19 public health promotion and education campaign is a national agenda and the target audience is the entire U.S. population, individuals with any health issues, health service providers and practitioners, children in K12, individuals in the university system, and individuals in any workplace setting ( (Creswell, 2008). Qualitative and quantitative methods can be used to analyze the data collected (Creswell, 2008). Evaluation findings and lessons learned can be communicated to stakeholders via multi-media presentations, inperson and electronic meetings, email, internal and external newsletters, and published materials in academic, business, and medical journals.
A SWOT analysis aids in a systematic assessment addressing variables that could possibly affect a public health communications plan (

Communication Objectives (COs) Behavioral Objectives (BO) Health Objectives (HO) CO1:
A lack of public awareness regarding a holistic healing perspective for COVID-19 treatment.

BO1:
The public seeks out alternative natural holistic healing providers, services, products, methods, and treatments for healthcare prevention and current health needs.

HO1:
The public uses alternative natural holistic healing providers, services, products, methods, and treatments for healthcare prevention and current health needs.
The public's overall health and wellness improves.

CO2:
An educational need regarding how the public can be more proactive in holistic natural medicine health maintenance.

BO2:
The public becomes proactive in learning about and educating oneself regarding health maintenance from a natural holistic perspective.

HO2:
The public grows in knowledge regarding health maintenance from a natural holistic perspective and applies the knowledge through daily lifestyle changes.
The public shares new knowledge with others in sphere of influence.

CO3:
A lack of comprehensive knowledge regarding how to build the body's immunity with a holistic natural medicine perspective.
A lack of comprehensive knowledge regarding cardiovascular disease, cholesterol, blood pressure, diet, exercise, and how these variables bear upon poor health conditions.

BO3:
The public's desire grows for caring about more comprehensive knowledge regarding how to build the body's immunity with a holistic natural medicine perspective.
The public's desire grows for caring about more comprehensive knowledge regarding cardiovascular disease, cholesterol, blood pressure, diet, exercise, and how these variables bear upon poor health conditions.

HO3:
The public gains new comprehensive holistic healthcare knowledge.

Conclusion
The article included a COVID-19 public health promotion and education campaign plan to prompt change by applying major behavioral change principles and procedures. Best practices research to motivate, support, and sustain health behavior change included the application of Behavioral Learning Theory when educating the public regarding COVID-19 health challenges. Topics evaluated included: (1) Behavioral Learning Theory, (2) 6-month timeline for accomplishing three COVID-19 public health communication objectives, and (3) SWOT analysis.